Each year a company called Brand Keys releases results from a study done on customer loyalty. This independent study is designed to “paint a detailed picture of the category drivers that engage customers, engender loyalty, and drive real profits”.
According to the 2011 Brand Keys Loyalty Engagement Index, Discover Card has taken this year’s #1 position.
- Discover Card
- American Express
- Capital One / Visa (tie)
In the credit card world, Discover Card is known for being very customer driven. In my dealings with them, they have always looked out for the customer and this study shows you that it is paying off.
Discover Card offers a complete line of credit cards ranging in amounts of cash back and other great rewards.
How does Brand Keys get its information? Check it out here.