If you have been in the business as long as I have you have seen many financial offers come and go. There are many reasons behind this. Most financial start-ups, especially prepaid debit card companies, think that by having an enticing offer will get you loyal customers. This might work with credit cards, but prepaid debit cards are a different animal. Even today, more and more people are looking for the best balance transfer credit card or the best reward credit card. It is rare to find a customer that is going to be loyal.
Some of you may remember the FaceCard Prepaid MasterCard from edoInteractive. FaceCard is a prepaid debit card that automatically puts rewards from a group of partners on your card. For example: If you go to Starbucks and spend $10.00 on a cup of coffee, and you have a $5.00 reward voucher on you card (which you know about, but don’t see) FaceCard only takes off $5.00 with you purchase. This was an interesting concept and did very well in the market for awhile, but where are they now?
Well, FaceCard is still around and recently received a facelift. According to a press release on their site, here are some of the changes they have done.
Facecard now offers more tools that make it easier than ever to give more and get more. Facecard users can enjoy the following new and improved features:
- better (and more) prewards – the under cover coupons: Members will see an average of $15 per month of extra cash in their pocket from favorite restaurants, stores and internet retailers.
- enhanced parental controls: In addition to existing tools, parents can now decide just how much control they want over their teen’s finances. Alerts can be set to know when the card has been used (and where), when someone has gifted their teen, or if their teen is below a certain balance.
- free direct deposit and bill pay: Card holders can now utilize direct deposit for free! Members can also set up recurring or one time payments for online bills through a Facecard account.
- friends and family gifting: Gifting just got quicker and easier. With the click of a button, the gift is on its way. No more searching through hundreds of “Smiths” for your cousin or best friend. Facecard’s innovative peer-to-peer gifting function allows members to pay back friends and family or send gifts by simply entering the name or email address, entering the amount and hitting “send.”
- fully integrated social networking features: Virtual gifting just got better, and real! Members can now download a Facecard Facebook app at http://apps.facebook.com/edogivemore/ and give actual monetary gifts. Is your friend having a bad day? Send him/or her Preward funds towards a special lunchtime burrito via Facebook. And, if you are tough to shop for, or know someone who is, create a wish list using Facecard’s Facebook app and allow your friends and family to add funds toward new products, dream vacations, and more.
- new look: Implementing direct feedback from existing users, the new Facecard Web site www.Facecard.com features a sleek and updated design. And, Facecard continues to expand its offering of rainbow colors adding pink and black to the mix. Colors include green, blue, orange, pink and black.
You can’t forget about the fees:
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